Crimson in the City is for the individual who lives on the cutting edge. Whether they are young or young at heart, the Crimson woman or man has a zest for life and wants the style that goes with it. Who is the Crimson individual? They are the trendsetters.

Owner, Stefani Shultz, has always had an eye and passion for fashion. She received a degree in fashion merchandizing from Texas State, and for many years had an impressive management career in the fashion industry. Looking for new challenges, she left fashion to start and build her successful fitness business.

With an eye for the unique and up and coming trends, Stefani realized that Dallas styles were 6 month behind New York and LA. She decided to combine her flare for fashion with her entrepreneurial spirit to fulfill a lifelong dream, owning and running a clothing boutique that specializes in unique, edge and sophisticated fashions.